The Dark Art of Pricing

Pricing creative work can be mystifying—but fear not! I have created a new framework for pricing that is sane, logical, and humane—it takes into account your specific financial realities and helps establish pricing standards that are unique to your business and can be used to model all of your creative work price quotes.

This 140 page pdf contains all of the information I gave in my recent Dark Art of Pricing seminar. I walk through why pricing matters, the importance of contracts, the difference between hourly / day rates and flat rate pricing, how Creation + Usage works and sooooo much more including, of course, actual numbers for pricing different kinds of creative work!

Digital Download: You're purchasing a digital download pdf. You'll receive a download link via email after purchase.
Options: You can purchase the PDF alone or in combination with the spreadsheet I created to map all of my pricing scenarios. Plug your own rates in to see what you get!
Be Cool: Do not redistribute this PDF online.
Teachers: You can absolutely share this PDF with your students during class time.